Freeman&Forest

Tech Influencers on Tap

We connect high-growth companies with the most valuable audiences in tech.

Freeman & Forrest builds turnkey influencer marketing programs as a service.

Launch your highest-performing technical marketing channel

Grab developer attention

33% of tech's Fortune 100 works with Freeman & Forrest because they see up to 100x lift in social impressions and clicks compared to traditional brand channels.

Generate high-quality demand

Our campaigns drive thousands of high-quality signups to your webinars, free trials, and events.

Our promise to you

We believe the best results come from aligned incentives. So much that we commit to outcomes through our Freeman & Forrest Guarantee.

No empty calorie impressions

We vet every influencer we work with for high engagement, technical credibility, and a consistent track record of excellence.

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Clear, measurable outcomes

We will work with you to agree on the best objective measurement (impressions, link clicks, content creations, etc) that defines a successful influencer partnership for YOU.

Compass

We don’t stop, and you don’t pay, until you’re satisfied

We’ll set measurable objectives for each month we work together. If we fail to meet them, you don’t pay us until we catch up.

Money

Why influencers?

Technical decision-makers don’t pay attention to traditional PR. And they’re getting harder to reach via the increasingly fragmented social media landscape. Technical leaders listen to trusted friends and peers. And that’s where influencers can help — If you use them effectively.

How it works

You set the goal, we do the rest. We’ll unlock the right audience for your specific niche and influencers will post about your product.

  1. Step 1
    Optimized messaging

    We help you refine your copy and assets to land effectively with influencers and their audiences.

    Message
  2. Step 2
    Maximum reach

    Our influencer network earns impressions and clicks on your story in the public and private groups where your target audience hangs out.

    Eye
  3. Step 3
    Actionable insights

    We pass you all the influencer engagement stats and UTMs so you can track campaign performance.

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  4. Step 4
    Seamless payment

    You write us one check. It’s just that easy.

    Money

The problem

Working with tech influencers is a ticklish business.

What are they worth?

Enterprise influencers tend to have small, high-value audiences. Their impact comes from the quality of their followers, not the quantity. So traditional B2C influencer management platforms don’t know how to price them.

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How do you manage them?

Signing and managing a group of niche technical influencers requires never-ending admin overhead — stealing time, resources and procurement cycles away from work that differentiates your business.

Users

Is it echoing in here?

Companies that do work with influencers tend to rely on a small subset of “friendlies” they already know — creating an echo chamber that limits their reach.

Sound
Our solution: IaaS

Influencers as a Service

ChannelsThe biggest influencer network in tech

We're not a talent management agency. That means we always represent you, the brand. We build relationships with the entire universe of technical influencers to match your story with the perfect voices.

Double Right Caret80% data, 20% magic

Our database maintains performance data on thousands of past influencer partnerships. We supplement that data with human expertise from our hands-on team of tech marketers. The result: a cyborg amalgam of high-performing awesomeness, tailored for your brand.

What our customers say

Jason Bosco

Jason Bosco

Founder, Typesense

Going into our pilot campaign, I had very high expectations on the type of content that would come out. I was thrilled to see that Freeman and Forrest actually exceeded the highest of my expectations! The messaging was on point, and the quality of the output spoke for itself by going viral.

Jeff Haines

Jeff Haines

Head of Marketing, Archera

Freeman & Forrest generated 10x the amount of qualified and motivated leads as the equivalent spend on our Google and LinkedIn ad campaigns.

Story Tweedie-Yates

Story Tweedie-Yates

CMO, FusionAuth

Because of the authenticity driven through Freeman and Forrest's influencer work, and their ability to help us strike a chord between unique differentiation and developer needs, we've been able to achieve a scale unparalleled by PR efforts and our own organic social efforts. This is a key strategy moving forward to getting mindshare with developers and engineering teams.

Our team

We’re a close-knit supergroup of tech professionals who honed our craft at AWS, Google, Microsoft, Gartner, RedMonk, FleishmanHillard, and more. We specialize in grabbing the attention of technical people … and their bosses.

Forrest Brazeal, Co-founder and President

Forrest Brazeal, Co-founder and President

Forrest Brazeal is an author, tech educator, cartoonist, and Pwnie Award-winning songwriter. Before leaving Google in 2024 to co-found Freeman & Forrest, he was Google Cloud's Head of Developer Media and held marketing and software engineering leadership positions at A Cloud Guru, Trek10, and Infor. Known for making complex technical topics accessible through original songs and cartoons, Forrest was one of the original AWS Serverless Heroes and twice co-chaired ServerlessConf. He has been named one of the world's top 7 AWS experts (Jefferson Frank, 2019) and one of the top 50 global voices in cloud (Onalytica, 2023).

Emily Freeman, Co-founder and CEO

Emily Freeman, Co-founder and CEO

Emily Freeman is a bestselling author of two books, DevOps for Dummies and 97 Things Every Cloud Engineer Should Know, and a prolific speaker, traveling across the globe to educate executives and engineers on the best approaches to AI, DevOps, and cloud engineering. Emily has been studying, leading, and shaping the developer journey for the last 15 years. She has led developer relations and product marketing at AWS, Microsoft, and cutting-edge startups. Emily is based in Denver, Colorado.